Online visibility has become a real contest. Brands compete for attention in search results, with many still clinging to keyword stuffing and metadata tweaks. But some have taken a smarter route: using media placements to build quality backlinks. Baden Bower, a PR agency gaining traction for this strategy, turns press mentions into measurable search engine optimization (SEO) results.
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How Baden Bower converts press mentions into traffic and trust
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Why Some Links Matter More Than Others
Backlinks carry weight, but not all of them help. A mention from a widely read outlet like Forbes carries far more authority than one from a personal blog. It’s a difference that search engines notice.
AJ Ignacio, CEO of Baden Bower, explains it like this: “A link from a trusted source such as Yahoo Finance tells Google your content is worth paying attention to. It builds trust.”
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The numbers add weight to the idea. The global SEO market could reach $143.9 billion by 2030, and nearly 40% of all search clicks go to the top organic result. That figure rises to nearly 43% when the result includes a snippet.
Baden Bower guarantees media placements in outlets that drive results. These links increase a site’s authority, attract more visitors, and improve conversion rates.
Media Mentions That Influence Buyers
Framing newspaper clippings once served as a brag wall for businesses. Today, press coverage works harder. A credible feature can influence consumer decisions in ways advertising cannot.
Baden Bower helps clients turn visibility into trust. When potential customers see a brand get featured in Forbes, Yahoo, Business Insider, or another well-known publication, they tend to take it more seriously.
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“Media coverage gives people an unfiltered view of a business,” Ignacio says. “Unlike ads, it feels neutral. That leads to trust, and trust turns into action.”
Take BruntWork, for example. The outsourcing company aimed to reach a global audience. Baden Bower helped it land 105 placements across top-tier business and tech outlets. The outcome: more than 9.2 million impressions and a sharp boost in domain authority. Leads also rose by 47%—real contacts, not just clicks.
What Happens Behind the Scenes
When a well-known publication links to a site, it passes on some of its credibility. SEO experts refer to this as “link equity.” Think of it like a strong reference from a respected name; it can shift how others perceive a brand.
Baden Bower does not prioritise volume. It targets sites that already have influence in the industries its clients serve.
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“We’ve seen one link from a major outlet outperform dozens from smaller blogs,” Ignacio says. “This isn’t a trick. It’s recognition from places Google already trusts.”
Google’s algorithm now looks beyond surface-level content. It favors information that reflects real knowledge and trust. That is why genuine press coverage has become one of the most reliable tools in the SEO playbook.
Where PR and SEO Overlap
The lines between public relations and search rankings have become harder to separate. Brands that treat them as a single strategy tend to get better results.
Baden Bower operates at that overlap. It does not stop at getting clients featured. It crafts stories built to earn meaningful digital signals, including strong backlinks and social shares.
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“Every feature should do more than fill space,” adds Ignacio. “It should increase your visibility and strengthen your digital standing.”
This method appeals to a wide range of clients, from startups trying to gain ground to established firms aiming to stay relevant. All of them want better reach and stronger results, and Baden Bower focuses on making that happen.
Getting attention online is not easy. Brands that understand how coverage improves visibility stay ahead. The rest fall back on outdated tactics, wondering why no one’s clicking.
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